
Nicole Sherman Baraff
Founder & CEO
Prior to starting HighView, Nicole helped build two of Denver's "unicorn" tech companies, most recently as Vice President of Retail & Mobile Commerce Partnerships at Ibotta. As one of Ibotta's early employees, she launched the company's Retail vertical in 2014, establishing it as a leading player in the affiliate space. Earlier, she led business development at PaySimple (now EverCommerce), was an Associate at TCV, a $15B Silicon Valley private equity firm, and an Analyst at UBS Investment Bank. Nicole graduated with Honors from Princeton University with a major in Economics and Certificates in Finance and French. Originally from Pittsburgh, she lives in Denver with her son. Her experience mentoring a student from East High School led her to start HighView. Nicole has received the Denver Business Journal's "40 Under 40" and "Outstanding Woman in Business" awards, and the DEI & Talent Champion of the Year award from the Colorado Technology Association.








